{"id":319,"date":"2016-08-23T04:15:21","date_gmt":"2016-08-23T04:15:21","guid":{"rendered":"http:\/\/demo.uix.store\/sober\/?page_id=319"},"modified":"2026-06-25T11:34:05","modified_gmt":"2026-06-25T11:34:05","slug":"about-us","status":"publish","type":"page","link":"https:\/\/nigorahashimova.com\/?page_id=319","title":{"rendered":"About us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"319\" class=\"elementor elementor-319\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-207b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"207b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e98\" data-id=\"7e98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6341077 elementor-widget elementor-widget-heading\" data-id=\"6341077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p style=\"vertical-align: baseline;margin: 10px 0px;padding: 0px;background-image: initial;background-position: 0px 0px;background-size: initial;background-repeat: initial;background-attachment: initial;border: 0px;font-family: &quot;Nunito Sans&quot;, sans-serif;font-size: 16px;white-space: normal\">The brand, where rich and vibrant culture of Uzbekistan is revived through a unique symbiosis with modern trends.<span style=\"font-family: Poppins;font-size: 22px;white-space: pre-wrap\"><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66f1 elementor-widget elementor-widget-text-editor\" data-id=\"66f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div style=\"vertical-align: baseline; margin: 0px; padding: 0px; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; outline: 0px; color: #000000; font-family: 'Nunito Sans', sans-serif;\" data-id=\"a73c3c8\" data-element_type=\"widget\" data-widget_type=\"corsen_core_section_title.default\"><div style=\"vertical-align: baseline; margin: 0px; padding: 0px; background: 0px 0px; border: 0px; outline: 0px;\"><div style=\"vertical-align: top; margin: 0px; padding: 0px; background: 0px 0px; border: 0px; outline: 0px; position: relative; display: inline-block; width: 1905px;\"><h3 style=\"font-family: 'Noto Sans', sans-serif; vertical-align: baseline; margin: 0px; padding: 0px; background: 0px 0px; border: 0px; outline: 0px; color: #000000; font-size: 35px; line-height: 1.2em; overflow-wrap: break-word;\"><span style=\"text-decoration: underline;\">MISSION\u00a0<span style=\"background-color: initial;\">and Values<\/span><\/span><\/h3><\/div><\/div><\/div><div style=\"vertical-align: baseline; margin: 0px; padding: 0px; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; outline: 0px; color: #000000; font-family: 'Nunito Sans', sans-serif;\" data-id=\"4260116\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div style=\"vertical-align: baseline; margin: 0px; padding: 0px; background: 0px 0px; border: 0px; outline: 0px;\"><p style=\"vertical-align: baseline; margin: 10px 0px; padding: 0px; background: 0px 0px; border: 0px; outline: 0px;\">Our mission is to popularize the exquisite art form of ikat on the global stage, honoring the folk masters who pour their hearts and souls into every stroke of the pattern.<\/p><p style=\"vertical-align: baseline; margin: 10px 0px; padding: 0px; background: 0px 0px; border: 0px; outline: 0px;\">At the same time we strive to erase ethnic stereotypes in fashion by transforming past images into new contexts. Our outfits are the conclusive proof that traditions and modernity can coexist in perfect harmony.<\/p><div style=\"vertical-align: baseline; margin: 0px; padding: 0px; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; outline: 0px;\" data-id=\"563ce3b\" data-element_type=\"widget\" data-widget_type=\"corsen_core_section_title.default\"><div style=\"vertical-align: baseline; margin: 0px; padding: 0px; background: 0px 0px; border: 0px; outline: 0px;\"><div style=\"vertical-align: top; margin: 0px; padding: 0px; background: 0px 0px; border: 0px; outline: 0px; position: relative; display: inline-block; width: 1905px;\"><h3 style=\"font-family: 'Noto Sans', sans-serif; vertical-align: baseline; margin: 0px; padding: 0px; background: 0px 0px; border: 0px; outline: 0px; color: #000000; font-size: 35px; line-height: 1.2em; overflow-wrap: break-word;\"><span style=\"text-decoration: underline;\">UNIQUENESS<\/span><\/h3><\/div><\/div><\/div><div style=\"vertical-align: baseline; margin: 0px; padding: 0px; background-image: initial; background-position: 0px 0px; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 0px; outline: 0px;\" data-id=\"8297598\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div style=\"vertical-align: baseline; margin: 0px; padding: 0px; background: 0px 0px; border: 0px; outline: 0px;\"><p style=\"vertical-align: baseline; margin: 10px 0px; padding: 0px; background: 0px 0px; border: 0px; outline: 0px;\">At our brand, we take great pride in the meticulous attention to every detail that we bring to our collections:<\/p><p style=\"vertical-align: baseline; margin: 10px 0px; padding: 0px; background: 0px 0px; border: 0px; outline: 0px;\">Our signature logo \u201cXXX\u201d that is embroidered with small beads on selected items, has a pleasant semantic load \u2013 it is a loop in embroidery that expresses the value of manual labor.<\/p><p style=\"vertical-align: baseline; margin: 10px 0px; padding: 0px; background: 0px 0px; border: 0px; outline: 0px;\">Also, we enjoy experimenting with shades of colors and combine ikat with tonalities that have not yet been used.<\/p><p style=\"vertical-align: baseline; margin: 10px 0px; padding: 0px; background: 0px 0px; border: 0px; outline: 0px;\">We also value individuality and offer a diverse range of cuts and ties so that everyone can express their uniqueness and wear our outfits in their own imaginative ways.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4104bed elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4104bed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8fc9edf\" data-id=\"8fc9edf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e2f47a\" data-id=\"1e2f47a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19b3151 elementor-widget elementor-widget-sober-section-heading\" data-id=\"19b3151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sober-section-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"sober-section-heading sober-section-heading--default sober-section-header--align-center\"><span class=\"sober-section-heading__title\">The Founder<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afed4c7 elementor-widget elementor-widget-text-editor\" data-id=\"afed4c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Founded by Nigora Hashimova in 2013, our eponymous brand has been at the forefront of revitalization of the ancient craft of ikat, using ethnic patterns in contemporary fashion: reversible jackets, asymmetrical skirts, and cropped vests that add a touch of exclusivity to any outfit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2632195 elementor-widget elementor-widget-heading\" data-id=\"2632195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Nigora Hashimova<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f01feae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f01feae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c97dad\" data-id=\"6c97dad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5831558 elementor-widget elementor-widget-sober-section-heading\" data-id=\"5831558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sober-section-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"sober-section-heading sober-section-heading--default sober-section-header--align-center\"><span class=\"sober-section-heading__title\">Company Partners<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b37f6a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b37f6a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91c97ba\" data-id=\"91c97ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc5077b elementor-widget elementor-widget-sober-logos\" data-id=\"fc5077b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"sober-logos.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"sober-logos sober-logos--columns-4\">\n\t\t\t\t\t\t\t<figure class=\"sober-logos__logo\">\n\t\t\t\t\t<span class=\"sober-logos__logo-inner\"><img decoding=\"async\" width=\"100\" height=\"64\" src=\"https:\/\/nigorahashimova.com\/wp-content\/uploads\/2025\/03\/visa.svg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-image-7203\" alt=\"\" \/><\/span>\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<figure class=\"sober-logos__logo\">\n\t\t\t\t\t<a class=\"sober-logos__logo-inner\" href=\"https:\/\/themeforest.net\/\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/ik.imagekit.io\/vn49p9jmnnv7g\/sober\/logos\/logo-2_zfh4gZBDh.png\" alt=\"\"><\/a>\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<figure class=\"sober-logos__logo\">\n\t\t\t\t\t<a class=\"sober-logos__logo-inner\" href=\"https:\/\/audiojungle.net\/\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/ik.imagekit.io\/vn49p9jmnnv7g\/sober\/logos\/logo-3_SOUEYeDth.png\" alt=\"\"><\/a>\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<figure class=\"sober-logos__logo\">\n\t\t\t\t\t<a class=\"sober-logos__logo-inner\" href=\"https:\/\/3docean.net\/\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/ik.imagekit.io\/vn49p9jmnnv7g\/sober\/logos\/logo-4_683H0D8zAy.png\" alt=\"\"><\/a>\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<figure class=\"sober-logos__logo\">\n\t\t\t\t\t<a class=\"sober-logos__logo-inner\" href=\"https:\/\/videohive.net\/\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/ik.imagekit.io\/vn49p9jmnnv7g\/sober\/logos\/logo-5_w5uEe2UMV.png\" alt=\"\"><\/a>\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<figure class=\"sober-logos__logo\">\n\t\t\t\t\t<a class=\"sober-logos__logo-inner\" href=\"https:\/\/photodune.net\/\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/ik.imagekit.io\/vn49p9jmnnv7g\/sober\/logos\/logo-6_3a05oxNva.png\" alt=\"\"><\/a>\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<figure class=\"sober-logos__logo\">\n\t\t\t\t\t<a class=\"sober-logos__logo-inner\" href=\"https:\/\/codecanyon.net\/\" target=\"_blank\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/ik.imagekit.io\/vn49p9jmnnv7g\/sober\/logos\/logo-7_ip4ideSzM.png\" alt=\"\"><\/a>\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The brand, where rich and vibrant culture of Uzbekistan is revived through a unique symbiosis&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-319","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/nigorahashimova.com\/index.php?rest_route=\/wp\/v2\/pages\/319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nigorahashimova.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nigorahashimova.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nigorahashimova.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nigorahashimova.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=319"}],"version-history":[{"count":12,"href":"https:\/\/nigorahashimova.com\/index.php?rest_route=\/wp\/v2\/pages\/319\/revisions"}],"predecessor-version":[{"id":9855,"href":"https:\/\/nigorahashimova.com\/index.php?rest_route=\/wp\/v2\/pages\/319\/revisions\/9855"}],"wp:attachment":[{"href":"https:\/\/nigorahashimova.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}