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ABOUT US
The brand, where rich and vibrant culture of Uzbekistan is revived through a unique symbiosis with modern trends.
Founded by Nigora Hashimova in 2013, our eponymous brand has been at the forefront of revitalization of the ancient craft of ikat, using ethnic patterns in contemporary fashion: reversible jackets, asymmetrical skirts, and cropped vests that add a touch of exclusivity to any outfit.
MISSION
and values
Our mission is to popularize the exquisite art form of ikat on the global stage, honoring the folk masters who pour their hearts and souls into every stroke of the pattern.
At the same time we strive to erase ethnic stereotypes in fashion by transforming past images into new contexts. Our outfits are the conclusive proof that traditions and modernity can coexist in perfect harmony.
UNIQUENESS
At our brand, we take great pride in the meticulous attention to every detail that we bring to our collections:
Our signature logo “XXX” that is embroidered with small beads on selected items, has a pleasant semantic load – it is a loop in embroidery that expresses the value of manual labor.
Also, we enjoy experimenting with shades of colors and combine ikat with tonalities that have not yet been used.
We also value individuality and offer a diverse range of cuts and ties so that everyone can express their uniqueness and wear our outfits in their own imaginative ways.
